Value proposition development
Building brand identity
Marketing communications
Business development
Online presence improvement
Strategy development
Commercial governance
Service review
Business development
Strategic partnerships
Redeveloping a start up website including collaborative work with stakeholders to redefine the value proposition to and reposition it in the market. Support to the business development effort in a niche market through targeted networks.
Leading a comprehensive review of all services in an NHS Trust. Implementing the resulting transformational change programme.
Development of a social media strategy, including work on brand personality and tone of voice.
Review of governance structures in an NHS organisation. Creating a business case for a digital academy and implementing the resulting work streams.
Reviewing and redeveloping the value proposition statements, brand guidelines and complete website re-write.
Comprehensive review of website content and structure for a complex website redevelopment.
Reviewing NHS psychotherapy services across three London Boroughs, engaging with clinicians, GPs and commissioners.
Developing the online presence of a start up business through content marketing on LinkedIn and website. Support to the business development efforts through targeted research and bespoke email marketing.
Developing the partnership and fundrasing offer for a patient charity.
Developing the commercial offer, brand strategy and marketing planning for a health-based technology start up.
